User Experience (UX) is the First Thing a User Sees

Whenever users land on the website, what first thing they like about the website is – User Experience (UX). It plays an important role to grab the attention of users. As a renowned web design company, we are curating the most common UX design techniques and methods that every designer must know. This will help them generate an excellent experience for users.

Let’s hear it out!

Value Proposition

The value proposition is a statement that integrates the main features of the products, such as:

  • What is it?
  • How can it be used?
  • Who is it for?

Most importantly, value proposition helps the designers to develop agreement around what the product will be.

Product Strategy

A product strategy unveils the process and life-cycle of a product. It also shows the strategy that has been put for the implementation of additional development. It enables UX designers to grab their end-users and put the spotlight on the product and consumer attributes.

Competitive Audit for Overview

Competitive Audit allows designers to have a complete audit of competitor products that maps out their current features in a comparable way. The main objective of having a competitive audit is to figure out the strengths and weaknesses of your competitors in your industry. In this way, it helps you come up with various strategies that work best for you to gain a competitive advantage.

Personas

Personas may be the most renowned UX technique for designers. Persona means to have a fictitious profile of an ideal user of a product or service. Every persona has its different type with common traits or goals.

Using personas, designers can focus on human-centered design. It’s easier to build empathy by imagining an actual person rather than thinking about a large group. However, personas are not a part of any research techniques. But, as much as a practice a designer does it grows out of doing audience research.

Whenever designers write personas, they might add attitudes, behaviors, and characteristics of an ideal persona. Often, the name and picture have been given to the person. The person may be discussed as a real person during the design process making it easier to imagine real-life scenarios.

Personas may have some of the following features:

  • Origin of person
  • Skills in digital communication
  • Digital interaction performances
  • Expected pros and cons during the app usage

So, a persona allows users to look at the app from a different perspective. In this way, you can understand the needs of your app’s potential users.

User Perspective

The best technique to know about the user perspective is to conduct a user interview. It helps you to get an insight into the existing users.

The interview of users helps UX designers know about their perspective and vision of the product. It also helps them better understand their emotions and opinions. This technique is the most preferred technique when the target audience is new or unknown.

Kickoff Meeting

The kickoff meeting helps designers to cover a high-level overview of the product’s objectives. It let them know how they will function and stay updated on the latest developments, and what the intended results or success metrics are. The kickoff meeting creates a space for the success of your product.

Brainstorming Ideas

Brainstorming ideas means generating more ideas and solving problems. It allows the team to wear the cap of visualization of various designs before finalizing the one. Generally, it is extensively utilized by teams as a UX technique.

Task Analysis

A designer should follow the task analysis approach to analyze the completion of the given task. It’s quite helpful when the team of designers and developers try to understand the existing system and its information flows. It makes it possible to distribute tasks appropriately within the new system.

Conduct A/B Testing

The A/B testing is also known as split testing. Its objective is to determine which of two or more designs is effective for a particular audience. There might be some differences in copy, types of interactions, visual design or user interface.

Here, with sufficient traffic to fetch meaningful information, UX designers use A/B testing on websites. It helps them to get new customers on their website. The best way to attract more customers is to create a shorter survey.

A/B testing is automated through software designed for this purpose. It typically tests an existing website approach to an alternative.

Product Roadmap

A product roadmap is the development evolution plan of a product with prioritized features. It could consist of a diagram or spreadsheet, or plenty of sticky notes. UX designers share the product strategy with the team and the road that needs to be taken to reach its vision.

Card Sorting

Card sorting contains the details of how people organize information. This helps information architects label content, design navigation, and organize the structure of a website so it is aligned with how the audience thinks.

Let’s consider an example of a large government website here. This government website provides access to services, public information, and regulations. If you have no knowledge or understanding of how users think about this information, you could miserably fail in developing such a website.

You will find several types of card sorting methods. During the phase of open card sorting, the name of projects has been given to the target audience to organize them into meaningful categories. However, there are many other online apps for card sorting techniques as well which are used by researchers.

Field Studies

Field study is not about going out, operating from the field and observing the behaviour in the background where a product will actually be used. This technique can include research, interviews, observation, and contextual inquiry.

Eye Movement Tracking

Eye movement tracking analyses the user’s eye movements across the way page layout. It provides data about the elements that keep users engaged and focused on the screen and how their reading flow could be optimized by design.

Wrapping Up

As a UX designer, if you ever feel that something is missing from your current approaches, perhaps adding UX techniques and research methods to your skill will fill in the gaps.

In nutshell, the more you work or do practice, the more accurate your design will be. If this is what you are looking for in a UX designer for your business, you should hire web designers from the best website design company.

Author’s Bio

Kiran Beladiya the co-founder of the web development company the name is The One Technologies. He is managing everything from discussing project ideas with clients to its release. Due to the hectic schedule, he could not get enough time to nurture and sharpen his writing skills but he is an avid writer. You can connect with him on Twitter and LinkedIn.