“If you want to get the same results, do the same things over and over again…”
Is the corollary idea of what Albert Einstein is said to have written. It isn’t just the authorship attribution that is in doubt here—so is the relevance of the statement. How so?
Because the landscape is so cut-throat, market players are pressed to do things, not just differently, but excellently enough to be miles ahead of the competition. If your business strategy is decades old, you are sure to expect different results because of diminishing sales and returns on investment as your competition outpaces you.
Yet all is not lost. With the power of social media, you can overhaul your brand and make it more relevant to your target market. Here are a few ways to leverage technology and social branding.
1. Define your unique value proposition
If you are targeting to sell to everyone, you most likely will end up with no one. An all-inclusive branding message will spread your time and resources thinly. A wiser move is to create a unique value proposition that is highly relevant to a well-identified market demographic.
The more detailed the profile of your target group, the better you will be at creating a social media communication strategy that speaks to them and which they will listen to.
Here are a few things you need to know about your specific target group: age, educational attainment, gender, family status, even race and religion. This will help you zero in on their particular needs and preferences.
2. Partner with an SEO agency
Of course, gathering all the necessary information on your prospective customers is easier said than done. Not only is this burdensome, but it can be quite disorganized. How can you process large sets of data to accurately and speedily glean the needed market insights? Here’s where an experienced growth company can provide invaluable support.
A Search Engine Optimization or SEO agency is not one of those business trends that are popular today but can easily fall by the wayside tomorrow. They have proven to be indispensable to any company serious about thriving in the 21st century and beyond.
The right SEO agency partner can substantially improve your brand’s visibility. With highly advanced algorithms, SEO agencies can elevate your website’s rankings and optimize individual web pages. They can even connect your brand to more search opportunities via off-page SEO.
3. Create a website
One way to establish a solid reputation for your brand is by having your very own website. Many small business owners tend to overlook website creation, thinking that this is an unnecessary expense. However, to attract new customers, you need to cement a credible online presence. Your target market needs to know that they can find you whenever they want to learn more or have queries. A website also communicates that they can trust your products or services because there is verifiable information on the web. In addition, having a website shows that you are invested in the business for the long haul.
Unsure about how to do this? Make it easy by availing yourself of the services of an SEO agency. They can help you build your brand’s website and create an effective SEO strategy to boost it.
4. Ensure brand consistency
Everything and anything that speaks of your brand should be aligned to your core brand values. The logo, Pantone, font, and tagline need to be consistent everywhere, from your corporate entertainment event invites to your imagery on Pinterest.
Brand consistency helps you to secure your brand identity from the get-go. An easily recognizable brand, especially on social media, has a higher recall, is more likely to be part of the online conversation, and has a higher chance of making it to the consideration funnel.
5. Hire a social media team
To achieve and sustain relevance in the digital retail space, you need to be omnipresent. What that essentially means are two things. First, you need to be heavily weighted across all social platforms. These refer to Facebook, Instagram, Twitter, etc. Secondly, you need to regularly produce great, highly relevant content. A dedicated and competent social media team can help you achieve both by managing your numerous social media accounts effectively and efficiently.
Great leaders and managers are great delegators. Delegate the work to the right people who are experts at what they do. Not only will this ensure excellent results but also free up your time to keep abreast of the latest developments and be on the lookout for more opportunities for your brand.
Postscript
Social media presence is critical for your brand to achieve any level of success. Consider the tips just mentioned to effectively brand yourself on social media. Neither should you hesitate to get the expert help you need to optimize your visibility and manage your social accounts. With the proliferation of many SEO and social media professionals, you’re sure to find the agency and team that can best match your brand aspirations and financial plans.
