You’ve built the finest video content collection of all time and introduced your OTT platform across many channels.

What comes next?

Once you’re up and running, it’s time to focus on recouping the traffic that Netflix, Amazon Prime Video, and other popular OTT platforms have been siphoning off all this time. Entertainment videos are content goldmines in and of themselves and do not need much promotion; nonetheless, timing is critical. It is critical to reach the appropriate audience at the appropriate moment. However, how can you do this? There is no magic wand, but increasing your marketing efforts may just do the trick.

We recognise that the primary objective of generating video content often trumps their promotion. But, it’s very discouraging to watch your subscribers leave after you’ve poured your heart and soul into building a wonderful library. Hence, here are some proven marketing strategies that have worked successfully for online video platforms in the past and are certain to increase your popularity and subscriber base.

If you haven’t already, start promoting your OTT platform immediately using these effective tricks.

1. SEO Is Critical

Search engine optimisation is by far the most effective and economical method of increasing your platform’s online visibility. To be viewed, it is critical that you rank well in search engines when your visitors do a search for videos hosted on your platform. Optimising your channel for search engines would entail considerable keyword research and analysis, as well as optimising your videos for the appropriate keywords. Additional tasks include optimising video metadata, generating a video sitemap, identifying video files with keywords and in certain formats, making video previews and video-rich snippets, and so on.

We’ve covered the whole guide on how to create an SEO-friendly platform in 2022 in our latest article; have a look if you’re looking for further information on how to properly optimise your OTT platforms for search engines.

2. Leverage The Popularity of Social Media

In recent years, social media has been the most popular topic of conversation, and videos have been the hottest topic of conversation on social media. Having the appropriate social media strategy in place for each step of your video platform is crucial, as your social media presence will have a significant influence on how a huge portion of your prospective audience perceives your business. Identifying your customers and then catering to their interests and appetites will aid in this process.

Create brand-specific pages, accounts, and identities throughout all major social media sites, including Facebook, Twitter, and Google Plus, as well as other platforms such as Instagram and Snapchat, based on the target demographic.

Similar to other nations, you must determine the platforms on which your intended audience is most engaged. Begin immediately by connecting with your community. It’s critical to advertise social networks on your primary website and mobile applications to ensure that your visitors and followers are aware of your existence. Develop a plan for posting “x” a number of times each day. Bear in mind that social media is all about interaction, not “posting,” and that the quality and substance of the post ultimately rely on your ability to promote engagement. Several popular forms that encourage audience interaction include the following:

  • Questionnaires and Quizzes
  • Facts and Figures
  • Posts with images
  • Submitting Queries

Additionally, ensure that you develop a unique approach for each social network based on the sort of audience and platform trends. Live streaming is another popular social trend these days, and in order to capitalise on it, live streaming premieres, launches, announcements, and even trailers on social platforms can assist you to stay at the peak of your social media game.

Additionally, one of the most critical components of social media is reputation management; if negative feedback and comments are not handled appropriately, your brand’s reputation might suffer. It is critical to establish an Online Reputation Management (ORM) team and to delegate responsibility for unfavourable comments and issues to them.

It’s also critical for your customer support personnel to understand the ORM element since consumers often complain about difficulties on social media platforms, which your support should be able to manage properly. ORM is not only about engaging in a public verbal sparring match with a fan. At times, a client may exaggerate the event or problem, and it is vital to maintain your composure and reply appropriately. Bear in mind that ORM is all about controlling your reputation and not causing harm to your consumers.

3. Viral Videos and Promotional Videos

Each day, your audience watches a large number of viral videos. Facebook and Snapchat both have daily video views in excess of 8 billion. When it comes to drawing viewers on social media, the two most important words are short and engaging. The public is obsessed with short entertainment videos, and social media sites are even promoting them to the top of everyone’s newsfeed. Today’s audience is seeking amusement, and they are willing to watch advertising provided it is interesting and maintains their emotions. Thus, producing something viral will ensure that you get a fast reaction on social media.

Nowadays, Facebook places a premium on video content, and users view video postings first in their feeds. In this manner, providing snippets that lead visitors to your platform is an ideal method. If your site focuses on entertainment, commission memes or builds short hilarious films from two or more of your full-length videos to produce something your audience will like viewing and sharing on social media.

This increases your exposure and reaches without requiring you to spend money on marketing and advertising. Additionally, it is critical to understand that developing and posting teasers and trailers on social media and YouTube, along with links to the full video on your platform, is an excellent approach to increase audience reach.

Conclusion

There are several tools and recommendations available online that may assist you in developing a plan that is optimized for your platform. Marketing is critical, and finding the perfect trick that works for you may take some time; you will discover it along the road. However, once you find the sweet spot and something begins to generate results, do not sit back and anticipate the same thing to work indefinitely.

Marketing strategy and campaigns must be changed over time and in response to each significant upgrade. Additionally, it is critical that you develop such partnerships (for example, by selecting the appropriate video streaming platform) that include valuable features and give value to your marketing effort.