Content creation is an ongoing challenge for service-based businesses.
You rely on consistent, high-quality content output to attract clients and keep existing ones engaged.
But, it’s time-consuming.
The process is filled with repetitive tasks and you often feel like you’re delivering the same message again and again.
Ignoring your content strategy isn’t an option. Your online presence is essential to spreading the word about your services.
Luckily, AI offers a solution. You can automate content creation based on valuable insights about your audience preferences. This improves content performance and saves time and money.
Let’s take a closer look at some ways you can transform your content strategy with AI to drive measurable results for your business.
How Can AI Benefit Your Content Strategy?
AI is a powerful tool that can revolutionise content strategies for all industries.
But it’s not just big brands using AI-powered tools. It can help service-based businesses of all kinds — from tradesmen to fitness centers.
AI can help reduce the time you spend on the content creation process and improve the quality of your content marketing strategy.
Here are some of the benefits of these cutting-edge tools.
Improves Campaign Effectiveness
AI helps you get more impact from your campaigns.
Whether it’s a wider reach, more engagement, or higher conversions, AI is a powerful ally.
71% of content creators that use AI say that their content is effective. In comparison, only 49% of marketers who don’t use AI say their content works.
This shows that AI helps you deliver high-quality content that appeals to potential customers.
Boosts Content Efficiency
The content process involves repetitive tasks — content scheduling, keyword research, proofreading, and more.
These take up time when you do them manually. AI can streamline these processes.
In fact, 88% of marketers say AI saves them time on repetitive work.
And 86% say that AI saves them an hour a day by simplifying creative tasks.
Productivity and Scalability
As your business grows, your content demands grow. Luckily, AI makes it easy to scale.
You can produce more relevant content quickly without compromising quality or needing additional resources. 73% of marketers say this is the main reason they use AI — to boost productivity. They can reach content performance goals without having to grow the team.
With AI tools, you can keep a steady content calendar, adjusting it to industry trends and customer needs as you expand.
Cuts Out Human Error
Content errors, like typos, can affect the customer experience.
AI can eliminate errors by automating tasks like data entry and helping with quality assurance.
This helps you make sure your content efforts are accurate and consistent. As a result, your work is more precise, you save time, and you maintain a professional look.
Better Strategic Decision-Making
AI helps you gain valuable insights into customer experience and content performance.
These actionable insights help you make smarter decisions. (You can see what works and what doesn’t to improve your strategy.)
While you can analyze performance without AI, AI certainly improves this process. In fact, 70% of marketers say AI gives them far deeper insights. And 64% agree it gives them a clearer understanding of consumer needs.
Cost Savings
Since AI cuts out errors, saves time, and improves productivity, it’s a great cost-saving tool.
When you use AI to automate tasks, you reduce the need for as much manual labor.
On top of that, campaigns are more effective, offering a higher return on investment. 58% of marketers say they get greater returns on campaigns when using AI.
7 Ways to Harness AI to Enhance The Content Strategy of Your Service-Based Business
There are endless ways you can use AI to elevate your content. From content creation and ideation — to personalisation and automation — AI can help streamline tasks and improve quality.
Try using AI in the following ways:
1. Segment and Personalise Content
Recent studies show that 43% of marketers who use AI use AI-powered content creation tools. This is because AI can help speed up the creation process and improve targeting.
Consider using AI to segment your audience to understand the different groups you’re targeting.
Then tailor your content to your customers’ behaviors and preferences. With AI tools that use natural language processing, you can deliver personalized experiences. This makes customers feel like you understand their needs.
Take hotel accommodation management software, Cloudbeds, for example.
Cloudbeds segments its audience by their pain points.
It then generates video content for its YouTube channel that addresses each of these issues.
This helps the brand make sure each piece of content resonates with a particular target audience. It shows that Cloudbeds understands customer concerns and offers a service that fixes these problems.
Here’s a video by Cloudbeds showing that they use a people-first, guest-centric approach:
2. Get Fresh Content Ideas
It’s hard for businesses in the service industry to continuously generate fresh and relevant content ideas.
AI can help.
With the right tools and prompts, you can generate effective content strategies based on data from user behavior and trending topics. Right now, 34% of marketers use AI for brainstorming and idea generation. It helps them maintain a continuous online presence that aligns with their audience — without feeling stale.
Imagine you’re a life coach.
You could use an AI tool like Ideamap.ai to uncover ideas for blog posts or social media posts.
You might guide it to brainstorm based on common client challenges or personal growth trends so the content fits your audience. This enhances your ideation process — and helps you find content that flows well and resonates with your target audience.
3. Optimise Content for Search Engines
Search engine optimisation (SEO) is vital to generate organic traffic to your website.
Many AI tools simplify and speed up SEO to improve your online content’s visibility.
AI SEO tools can do things like:
- Generate schema markups
- Identify relevant keywords
- Automate internal linking
- Automate on-page SEO
- Track keyword rankings
- Optimise site speed
For instance, imagine you’re a roofing service provider. You might use an SEO tool like Frase to find relevant keywords to improve your blog posts.
Screenshot provided by the author
If you target specific search queries like “roof repair near me,” Frase will help you find surrounding secondary keywords. These keywords can help you shape your blogs so search engines rank your content higher.
4. Schedule Content at Optimal Times
AI can help busy professionals automate administrative tasks like content scheduling.
With AI-powered tools like Hootsuite and Mailchimp, you can schedule social media content and email campaigns at optimal times. These help you analyze your past posts’ performance so you’ll know the best time to reach your target audience.
They can then automate content distribution across multiple channels to maximise engagement.
5. Localise Content to Reach Wider Audiences
To grow, you need to expand your audience’s reach. To resonate with audiences worldwide, it’s best to speak to them in their language and connect through relevant cultural references.
AI can assist by localising content. It can translate content into many different languages — and adapt your content to suit a wide range of cultural nuances.
Let’s say you’re an online yoga instructor.
You might use AI to translate your website and social media posts into various languages.
But, on top of that, you also adjust the content for local relevance. For instance, you might use AI to remove culturally inappropriate yoga poses to account for regional sensitivities.
6. Repurpose Content for Different Platforms
Repurposing content helps you maximise its value across different platforms.
AI helps you speed up the process of recycling content.
For example, it can identify content gaps and suggest ways to reformat existing content to fit each platform. This gives you consistent content without constantly creating new material from scratch.
For instance, a cleaning services company might use AI to repurpose a detailed blog post titled “The Ultimate Guide to Spring Cleaning.”
The company might use the existing content to create:
- YouTube video tutorials where each tip from the guide is demonstrated step-by-step
- Pinterest infographics that visually outline the entire spring cleaning checklist
- Social media posts with tips featuring before-and-after cleaning photos
7. Analyze Content Performance
AI-powered automated insights show you how well your content is performing. It analyzes key metrics like website traffic, engagement, and conversions. This helps you refine your content and social media marketing strategies.
AI will also pinpoint trends in user behavior and characteristics. This helps you predict what your audience wants to see next.
For example, an RV rental company like Cruise America might use AI insights to discover seasonal trends in outdoor travel. This information could help the company produce content that’s relevant to seasonal purchases.
(Think guides to popular parks, backpacking tips, or road trip advice.)
Tracking these metrics helps you tailor your content so you can meet your evolving audience’s needs in real time.
Power Content with AI
AI can transform the way professional services approach content strategy.
It can help you plan, create, and analyze your content marketing to speed up and improve the process.
Remember, though, generative AI can sometimes make mistakes. It’s important to check your content for accuracy before you post it. You don’t want to make a claim on your website that you can’t support later.
If you want to be sure your website content consistently aligns with your brand’s standards, connect with Nebulas Design today. We create beautiful websites that showcase your services and widen your reach.
Author Bio
Guillaume is a digital marketer focused on handling the outreach strategy at uSERP and content management at Wordable. Outside of work, he enjoys his expat life in sunny Mexico, reading books, wandering around and catching the latest shows on TV.writing, you can catch her snorkeling, exploring, or enjoying a café con leche in Barcelona!
