Customers can Loose Interest if our Website isn’t up to the Mark

Nowadays, technology has changed the way of our living, and the internet has become an integral part of this era. Online presence for business survival is becoming so essential due to the emerging interest in online shopping.

The pandemic also pushed the organisations to swap retail business with an online business. People in lockdown and quarantine have no option other than placing an order online and waiting for their parcel with crossed fingers, hoping it to be of good quality. If your website isn’t up to the mark, then the customer will lose interest in nanoseconds. Developing a website is a long and tiresome process, but its marketability will be determined instantly.

A good website can increase your sales and revenue; now few questions will arise like what you can improvise to make your website stand out from the competitors’ websites or what features and facilities you can add to increase your website traffic. The answer is website design. Creating the right web design is critically essential as it will help accomplish the right web tool, which will significantly increase the business revenue. Designing or revamping your website design can help you increase sales and play a vital role in building consumers’ trust and making a long-lasting first impression.

Here are few suggestions to consider while designing a website or revamping the existing design

  • Attractive and purposeful visuals can grab the customer’s attention at first glance. An engaging visual design can make your customer eagerly visit your landing page and buy your products, ultimately leading to increased business revenue. Focus on colours, layout, brand logo, good typography and engaging graphics to increase your website traffic.
  • Establish customer’s trust by providing the right and authentic information about the product and brand. It will help you maintain your business’s credibility, and no one will question or inquire about the legitimacy of the organisation. Once your brand succeeds in getting the customer’s trust, the sale will increase.
  • Design a website that offers consistency in its design to help the customers build brand recognition and identity. Consider using your original brand logo, slogan and colour theme on your all online platforms to avoid confusion and uncertainty among customers. Old customers will endorse your brand on the basis of the quality of your product and the experience they had on your website.
  • Implemented navigation should be feasible for the customer because they want to experience quick access to the relevant information. Poor navigation will disappoint the customer, which will affect the sales. For example, if a website offers free resume review, then the audience should get easy access to navigation and be directed to the right landing page to keep them engaged. Good navigation will keep your customer’s attention and help them in getting the required information.
  • Provide your customer with the best ever experience on your website with concise and meaningful information. Customers interaction is usually for a short span, and you can ensure their great experience by giving them relatable information.
  • Before making your website live, check your landing page design on desktop and mobile view. Nowadays, many users visit the website via mobile, so select the visuals thoroughly because what you will show will become your identity. If your website design fails to engage the customer, it will affect the sales and the company image built with great efforts.
  • Incorporate good SEO practices to target the right audience. SEO is critical in properly engaging the customers with the website. Keep updating the SEO links to consistently providing the most relevant data in one click.

 

 

 

 

.