YouTube is probably one of the most revolutionary online platforms of the contemporary digital era. Its humble origins have gradually paved the way to the most extensive and exhaustive online video streaming service in history. YouTube as a platform offers content creators unique opportunities to create a digital product that can be transmitted to millions at the drop of a button and monetised subsequently to generate revenue and profits. Its huge subscriber base forms a multidimensional audience who are looking for anything and everything ranging from entertainment to education and a lot more in between.
If you are looking for ways to improve your subscriber base in 2022, then you have come to just the right place. In this article, we will be looking at the question of how to get more subscribers on YouTube and create more opportunities for higher viewership of your content. Increasing your subscribers organically is your best bet, especially in the early part of your YouTube content creating career. The idea of organic reach refers to the natural process of appearing in more targeted searches. This is an important aspect when we discuss how to increase your subscribers on YouTube channel.
Now without wasting any more time, let’s dive into the deep end and explore ways in which you can increase YouTube subscribers through different channels. Let us start by understanding how the YouTube algorithm ranks the videos of content creators.
How does YouTube use its Algorithm to Rank Videos?
It is safe to say that if you can make your videos reach out to more people, your subscriber base has a higher chance of increasing organically. Thus it is important to understand how the algorithm works. YouTube looks at different factors while ranking your videos for users. Some of these factors are for e.g. number of users who clicked on your videos, how you choose to structure your title and thumbnails, etc.
Factors to consider while optimising your videos for higher organic reach and more subscribers
When it comes to the issue of how to get more subscribers on YouTube, there isn’t necessarily one single linear solution. You have to mix and match your strategy to find the right combination of factors that enables higher organic reach. The following points should be considered in that context :
Video Title Optimisation
There are a few ways in which you can optimise the title of your videos so that they have better reach. This can be an effective tool through which you can increase YouTube subscribers, especially in the long run. To give an example of how to do this, consider your own YouTube searches. If you check closely, whenever you search for anything on YouTube, the videos which have the most relevant titles usually show up in the early part of the search. So make sure to place your primary keywords in the title so that it can show up in most targeted searches.
This is a simple tactile that anyone can employ to boost their chances of increased viewership.
Video Description Optimisation
Just like the title of your video, you can also optimise the way in which you explain the content of your video in the video description. A significant portion of your audience will look at your video description in order to get a fair idea about what your channel is about in general, as well as the specific video that they want to watch. Make sure that the initially visible first 100 characters conveys the content and messaging that you wish to convey through your videos. If the audience finds it interesting enough, they might want to click on for more additional information.
Effective Usage of Tags
Tags are a handy mechanism through which you can reach your target audience. It performs the function of letting the audience know about your videos while also articulating it in a language that is understandable for the YouTube algorithm and that will allow you to increase YouTube subscribers. Tags also help to relate your videos better to other videos within similar genres and thus can boost your organic reach by targeting people who are interested in the content that you’re making.
Increasing watch times
There are ways in which you can ensure that your videos get higher average watch times although these are not necessarily universal across all contexts. A few common ways in which this is done is through organising videos into playlists, extending video durations, creating audio-visual hooks or cues to capture the attention of the audience early on in the video etc. It’s also better to post during times when your viewers are more active.
Creating Thumbnails
Thumbnails often constitute the first impression of your videos. Even before the audience reads the title, they might simply look at the thumbnail and be influenced by it in one way or another. Thus creating intriguing and curiosity driving thumbnails can be good for the traffic on your videos overall. This is an important point and should be kept in mind while trying to answer the question of how to increase YouTube subscribers through the psychology of optics.
Audience Engagement
There are a few other things which you should keep in mind as well such as regular engagement with subscribers and listening to the needs of your own community of subscribers. This will allow you to establish an organic relationship with your viewers and create a sense of camaraderie which will be vital for your organic reach.
Conclusion
In this article we have given you a few pointers on how to get more subscribers on YouTube and we hope you can reach your subscriber ambitions asap. Increasing your organic reach on YouTube will require you to employ the right strategies in terms of optimising the algorithm. Although buying subscribers is always an option at your disposal, organic reach is a much more functional and long-term method to secure a higher subscribers count for your YouTube channel. It’s important to know how to increase subscribers on YouTube channel for free, as it gives you more leeway to spend your precious resources on other expenses related to improving the quality of your content.
