Enterprise SEO as a Concept has a Very Divided Opinion
While few consider enterprise SEO to be dealing with the hotshot corporate houses, others consider it to be dealing with large websites.
Handling big websites with multiple webpages is often termed as Enterprise SEO. But, in reality, both of them can be considered to be under the umbrella of Enterprise SEO.
The common ground is the same for both the cases. If we compare Amazon with WeWork, we understand that neither is different from the other. What is common between both the sites is the scale at which they are operating.
But when the topic comes to the SEO of enterprise websites, it is different from traditional SEO techniques that we used for small businesses or service websites.
What makes Enterprise SEO different?
Enterprise SEO is less about how big your website is. It deals more about the weight of the content on the website.
It is about dealing with an organization thus is highly data driven. Depending on the search results data, the company decides its marketing plans, which further dictate the SEO strategies.
This is what makes enterprise SEO strategies different from the traditional ones. In case of the traditional SEOs, it is all about the on-page SEO and link buildings, wherein less precedence is given to the other factors like user search data.
The Enterprise team has a wider scope of operation. Unlike just being narrowed down to traffic, they focus on improving the security, brand value and work on the localization and globalization of the enterprise.
Enterprise SEO focuses on automating the content that could be more user-focused, personalized and driven towards the ultimate business goals.
This is why traditional SEO methods will not work for an enterprise site. You have to take care of every important metrics provided by Google Analytics for your enterprise websites to hold your heads up in the competitive market.
For instance, a downward local visitor or a certain fall in mobile traffic can harm your enterprise website badly.
Enterprise SEO – Being Unique
The point is all about keywords. It is important to note that enterprise SEO is all about playing with the tough to rank, high value keywords. And this is what makes it different from local based traditional SEO.
In this case, keywords are not tough to rank, even though they have high search volumes. Because an enterprise business never targets some specific keyword like local and small businesses.
A push on overall site can move the bulk second page keywords to the first page. That can boost the organic traffic and conversion definitely.
This is where Enterprise SEO deals with growing the brand value as a whole. There needs to be a paradigm shift in case of tactics and strategies and dealing with this change can be quite challenging.
Enterprise SEO tends to be much more future oriented, dealing with the team efforts that can help the businesses rank higher.
This deals with the adaptation with respect to the changing user sentiments. As much as we discuss it, we cannot deny the fact that user sentiments, search patterns and decisions change quite frequently.
Keeping these changes in mind and accounting for them is very important, while dealing with Enterprise SEO. Multiple Enterprise SEO guides help you in deciphering the price you must pay for getting the SEO done. With that being said, it depends on the factors like marketing budget, long term goal and other KPIs.
Bottom line
Enterprise SEO is the right approach to dealing with large enterprise rankings. While traditional SEO fits best for small businesses, if your business is large, don’t think twice before moving to Enterprise SEO.
