Do you know that about 72% of marketers worldwide said that creating relevant content was the most effective way to boost your online reputation?
Content helps entrepreneurs’ or businesses to get noticed by the target audience online. However, it can be challenging sometimes especially for small businesses who are competing with larger companies that have already built trust and credibility online.
Going through the article will help you understand the 10 easy ways to uplift your social branding. The steps to follow are as follows:
1. Strong Branding
Every business person understands the importance of branding for his/her business. So, to get your brand noticed online, you are required to get a logo or complete visual identity that represents your business, and connects it to its targeted audience. You should always think about what certain colours mean while designing your logo and its fonts.
2. Influencer Marketing
With at least 75% of marketers using influencer marketing, it shows that it is a great way to get your brand noticed online. The main idea is to engage people who are influential and can spread the message about your business for you.
This type of marketing can be in the form of blogger reviews, social media posts, endorsements and multiple other forms of content. If you are going to go down the route of influencer marketing, follow the story-telling method while setting goals for your small business.
3. Strong Website Presence
For you to get your brand noticed online, you are required to build a strong website presence efficiently. In case you are a start-up business then you can always create a simple landing page to get you started. And if you don’t have enough capital to create an out-of-the-box website, consider platforms like WordPress, SquareSpace and Wix.
4. Email Marketing Strategy
Email marketing is considered to be one of the best ways to turn prospects into potential customers, and get your brand noticed online. Automation is a part of email marketing strategy in which a person receives a series of emails to build trust and credibility before deciding to purchase a product or service.
Also, building a long-term relationship is the key to engage more customers online. For that you can send invites of your upcoming webinars,, live-streams and free guides through your emails.
5. Sharing Informative and Attractive Content Online
Having a blog on your website is one of the best ways to provide your customers with more than just the products for them to buy. Creating interactive content has been an amazing way for most of the businessmen to engage with their audience, and generate leads. Blog articles are worth writing content on your website as they create informed buyers and give positive outcomes in terms of rising readership, enquiries, and engaging customers.
The first step is of course writing content, but then you need to upload and share your content to get your brand noticed online. Remember, the more content you write, the more content you have to share and this in turn will enhance the engagement, and build your brand and increase its online visibility.
6. Social Media Contests
What if we tell you that you could generate about 35% enhancement in social media followers, as well as generate hundreds of leads by running a Social Media Contest? Would it be worth your time?
For your business to get success online, you are required to generate leads which convert into sales. One of the most effective ways to do this is via conducting creative & interesting social media contests or competitions.
7. Live Streaming
When it comes to live-streaming, there are several social networks in particular that you can use to get your brand noticed online, they are Facebook, Instagram, LinkedIn, Youtube and so many more.
Instagram or Facebook Live streaming is an astonishing way to connect with your target audience via LIVE video. Doing real-time interaction with your customers is one of the best ways to build an authentic audience who trusts you, as you tell your true business story online.
8. Story-telling method
To enhance your website engagement online; you are advised to get personal. People are driven by their emotions whether it be anger, joy, interest or admiration. Be sure to tap into the emotion of your customers from every blog and social media post you write. Sharing a true brand story will help you connect with your target audience. Also, it will help people prepare or change their mind to buy from you which could prove to be the best way to build brand credibility and increase your social position.
9. Run Webinars
Being a business person, you should focus on delivering almost 200 webinars, and generating 1000’s of leads to convert them into profit. Webinars are one of the best ways to build brand awareness, and maintain your position as an expert in your industry. This, in turn, generates leads which not only convert into paying customers, but let your customers visit your website again and again.
10. Focus on engaging your audience
Regardless of what is inside your Facebook, Twitter, in a webinar or in person, you are required to stay as engaged with your audience as possible. Think about how you can interact with your audience and keep it personal and consistent. Acknowledge every single comment/share posted by your audience in a timely manner and ask as many questions you can, as this can give you about 162% enhancement in the interactions.
Conclusion
Hope now you are cleared with the importance of Social branding and how to maintain it. If you have any doubt then you can visit the official website of JanBask Digital Design to know more information about Branding.
