Does your general social media audience have a good idea about who and what your brand is all about?
If not, you’ve got a lot of work cut out for you.
After all, establishing a solid social media presence takes more than having a Facebook or Instagram profile and publishing content once in a while.
You need to create content tailored to your target audiences’ interests, preferences, needs, demographics, and more to engage them, build trust, and earn their business and loyalty.
While there are hundreds of tactics and Social Media Optimization (SMO) strategies available online, kickstart your efforts to level up your brand’s social media presence with these four tips.
But before that…
Social media presence: What is it?
Social media presence is essentially a brand’s visibility on social media platforms, including the connection built with the company’s community.
The stronger your brand’s presence, the more trust you can build with your audience—increasing your social media engagement. It can help you develop direct and lasting customer relationships beyond your social media channels.
There is generally no standard, single metric linked to social media presence.
However, you’ll usually know you’ve built a solid presence when you get a high engagement rate, positive brand perception, and growing awareness.
4 Tactics to level up your social media presence
Increase your social media presence and get the most value from your efforts with these tips.
1. Know the best posting time and frequency
Getting your social media content in front of your target audiences can be tough to crack, especially with tons of other brands and users competing for your viewers’ attention.
Plus, social media algorithms are constantly changing how they prioritize engaging posts, making it hard for you to keep up and maintain your online presence.
Overcome these challenges by knowing the best times and frequencies to post content to engage your audiences effectively and, in turn, improve your social media presence.
Use modern Social Media Marketing (SMM) platforms such as Vista Social.
The platform’s advanced, sophisticated features include a content scheduler that lets you plan, create, curate, and schedule your content to auto-publish across your social media platforms.
Image source: vistasocial.com.
You can set the auto-posting schedule, including scheduling your posts in bulk, based on peak dates and times you prefer.
You can also use the Smart Publisher feature. It can search for, curate, and publish content for you based on keywords and categories on optimum times and dates for higher engagement.
Image source: vistasocial.com.
Vista social’s other notable features include reliable TikTok tools, such as TikTok engagement tracking. It also offers publishing queues for scheduling content to auto-post within the same day.
Leverage advanced SMM platforms to eliminate guesswork about peak content sharing and posting times while streamlining your social media marketing tasks.
2. Stay on top of trending topics and ideas
An excellent tactic to help generate brand awareness from your social media audiences and build your presence, and drive website traffic is to jump on trending topics.
Cash in on topics already making rounds across social media to help get more eyeballs on your brand, content, shared posts, etc.
You can start or jump into conversations about popular topics with your followers, encouraging interactions with your brand and increasing engagement rates.
To get the most out of leveraging trending social media topics, tie the trend back to your social media presence goals and your core brand message.
Doing so helps ensure your efforts remain relevant to your audience while supporting your initiatives to improve your social media presence.
For instance, Warby Parker jumped on the undying trend of Zodiac signs. The brand cleverly showed the best eyeglass designs for the signs, including corresponding descriptions.
Image source: instagram.com.
Trending topics aren’t limited to what’s generally popular on social media.
You can use top-tier user feedback software to gather valuable customer feedback and the most asked questions among your consumers. Then, utilize the data to create social media content that answers your audience’s burning questions about your brand, products, or services.
3. Tell a story instead of hard selling
While you can run ads to draw attention to your products and services, a better way to connect with your audience and entice them to buy is to trigger a deep emotional response.
Plus, most people go to social media platforms to be entertained. If you hard sell to your Facebook and Instagram followers, they’re likely to ignore and even get turned off by your brand.
It can ruin your chances of engaging and connecting with your audiences or increasing your brand’s visibility, which won’t help your efforts to maintain your social media presence.
The solution? Tell stories that can make your audience laugh-cry and tug at their heartstrings.
Adopt a more friendly approach to subtly promote your brand, products, and content and stir your audiences’ emotions.
Avoid constantly shoving your products and services in your followers’ faces and asking them to buy, buy, and buy.
Creating engaging, relatable, and compelling social media content can take time and energy.
However, you can streamline the process using reliable task management software. For example, ClickUp lets you manage, track, prioritize, and collaborate on tasks with your team from one place.
Image source: clickup.com.
The right task management tool can help you plan, organize, create, and distribute your social media content more efficiently, saving precious work hours and resources.
4. Leverage social media analytics
Analyse your performance to know whether your efforts in boosting your social media presence, including driving website traffic, conversions, and sales, are paying off.
There is no single standard for measuring your social media presence, but you can look at whether you meet the targets and specific metrics related to your efforts.
For instance, you can use analytics tools to check if your social media posts are getting the likes and shares you expect to help you achieve higher engagement rates.
The higher your engagement, the better your chances of reaching more audiences, increasing your brand’s visibility and, in turn, improving your social media presence.
You can also deploy content tracking strategies to assess your content’s performance across social media platforms.
You’ll get relevant insights about what to improve or adjust to gain better results.
Give your social media presence a boost
Establishing a solid social media presence (or improving your existing one) rarely happens overnight.
However, putting the work in now and following the time-tested tips in this guide can give you a pretty good head start to improving your brand’s social media presence.
