The power of social media is such that it can truly change the game for you entirely
Owning a business these days requires the correct mindset – a truly entrepreneurial attitude where you’re aware of the path that will potentially lead your business to the place where you want it to be. Living in a digitally hyperactive world demands a thriving mentality that inspires and motivates you to keep evolving with the ever-changing trends. And the power of social media is such that it can truly change the game for you entirely.
With the number of monthly social media users around the world expected to reach up to 3.43 billion by 2023 according to Statista, social media marketing is the absolute necessity for present-day business owners. Without having a well-planned social media marketing strategy, you are setting your business up for failure. On the flip side, effective use of social media platforms improves your customer engagement and enhances your brand awareness, ultimately boosting your sales.
Without further ado, let’s take a look at how social media marketing can grow your business.
Lead Generation
Lead generation is an important factor that marketing through social media can support. In fact, it’s the next step to be taken by marketers in order to take their marketing endeavours to the next level. If you want to grow your business, you need to capture more leads and take the process to a level that you’re able to gain paying customers for your business.
However, lead generation must not only be about the numbers, but also about the quality, and social media marketing is among the top tactics for quality lead generation, according to 59% of marketers. Some of the ways to improve the quality of leads for your business is through content that appeals to your followers and triggers them to take action. This can be by means of:
- Attractive and appealing graphics
- Call to action buttons
- Relatable and useful content for your audience
Better Search Engine Ranking
How? You might be wondering. The equation is simple – the better your presence on social media, the more visible you’ll be to your target customers. This means that your business will stand out among your competitors. There will be more visitors to your social media pages, more shares from your profiles, which will increase the ranking of your social media pages.
Though it might not ‘sound’ very convincing, yet it is a fact that a better social media presence and its results including more visits and shares impact your website positively as well, giving it a higher domain authority and so a higher ranking in search engines.
Drives more Traffic
Social media is an extremely effective way to drive organic traffic to your website. This can be done in different ways, like creating a profile for your business on different social media platforms. For instance, a Software Development Services UK business will create a little profile on LinkedIn, Facebook, or Twitter, etc. to let people know who they are. Those who view the profile can then access their website through a link in the company’s bio for further details.
Also, promote the content you generate on social media well and make the content shareable by using social sharing tools so that anyone who reads your content and finds it useful can easily share it further with their friends and peers. This will automatically drive traffic to your website.
Facilitates a Bond of Trust with Customers
It’s a fact that customers incline towards a brand that can create a relationship based on trust and transparency. When people can see that you have something of value to offer to them and you’re honest and open in your communication, they will get attracted to your services amongst others in the market. This will, in turn, pave way for the growth and success of your business.
There are different ways through which you can make your target audience trust you and become your loyal followers. You can offer them unique, informative, engaging, and overall useful content through your social media that they can benefit from.
Another approach is through influencer marketing – you collaborate with prominent names on social media who promote your products or services in their unique styles with their audience and your public reach skyrockets. This is a very effective social media marketing technique to grow your business – you just need to find the right influencers according to your niche. This is not a problem, with so many tools and platforms available to search social media sensations and filter down the most relevant ones as per your need.
Brand Awareness
Social media is the most powerful tool when it comes to raising brand awareness and making your brand recognised in the market. When you’re established as a business that people recognise for its useful content or its sleek representation, you have already earned yourself a valuable place. Consumers are more visual today, so showcasing your business in an appealing and engaging manner on social media is an effective way to win more followers and thereby grow your business.
Using the right aesthetics to represent your brand, like a good, clean logo at strategic points, and frequently posting on social media as well as generating relevant content on social channels will leave an impact on your followers. Effective social media marketing creates brand recognition that drives your business towards growth.
Increases Conversions
Converting potential customers into actual customers is the ultimate goal for a business owner, thus quite a lot of energy is directed towards this goal. Social media marketing can be a great way to increase conversions for your business. One of the ways, as touched upon before, is through a CTA in the social media profiles of your business through which you lure customers into making a buying decision.
Another way is to offer discounts or giveaways with your products or services. This will not only help promote your business but will increase engagement with your followers and make their experience more enjoyable.
Wrapping Up
Social media marketing can be leveraged in the above ways to give a boost to any business, small or big, because the internet has room for everyone, provided the right tactics are used. It’s also not limited to the above methods; what may work for one business may not be suitable for another. Keep trying and exploring until you find a way for your business.
