Video is one of the most engaging ways businesses can employ to attract an audience

This captivates the audience way better than all other tools employed in promotions. But videos need to be quite high on engagement quotients. The elements are to be used quite aptly. If people are involved, they need to be bang on the body language too.

The overall delivery of online video streaming requires learning of some creative ways and a little bit of research way ahead of designing the consumable. In this post, we intend to share with you four proven and wholesome ways you can create video content that can score high on engagement quotients. These are:

  1. Serve what the audience looks for
  2. Employ attractive visuals
  3. Try to create a story to present idea
  4. Use branding for far-reaching effects

So, let’s start exploring these one by one!

1. Serve what audience looks for

Reading and having a clear understanding of the audience’s chord is the prime requirement for designing video-based promotional content. Media researchers reveal that the audience is likely to watch your video till the end if the first three seconds of the video have the capacity to captivate.

Hence, it is important to analyse user expectations and weave content around those. Some of the effective ways to create an engaging start are:

  • Give creative introduction or a short wrap up of what is going to be in the video
  • You may start with a quote, or a scene from the behind the action space
  • You can also include video testimonials to convince viewers of your credibility
  • Transition from the start into the main body should be smooth and effortless.
  • Make multiple versions of the start and use the best editing methods to make an impressive start.
  • Search for the trending topics in your niche and weave your content around those to catch the attention

2. Employ attractive visuals

Isn’t adding engaging visuals a convenience that you wanted to wield and so you chose to create video content? Then, why refrain from those and reduce video to just a speech on camera? Give your creative best in curating and conceiving newer and unique video content and leverage the best strengths of live streaming platforms.

Some of the essentialities of picking the visuals are:

  • The visuals should be supportive of the promotional copy, else the video may lose its meaning
  • Finalise clearly visible and crisp visuals else the overall package may look a bit unprofessional
  • Employ visuals in balanced manner where there is correct mix of pictures and texts
  • Display the contact details in visuals at the end of the video to create opportunities for building brand memory.

Visuals can be effective in pulling in audiences. According to Content Marketing Statistics from Hubspot, the viewership of any content increases by about 93-94% when it is supplemented by visuals. The videos have the power to engage as people can relate to the stories better.

Further, there are certain products and services that can be comprehended best through online video streaming. Also, today’s world is that of selfies. So, video content offers the pretext to serve user generated content to the audience. Since consumers see common people using the products and talking about the experiences, it takes credibility to another level and helps establish good connections.

Try to create story to present ideas

Imagine an ad copy that is more like a user manual. Will you find it attractive enough to sit through till the end? Certainly, no! Any content looks more relatable when it gives the audience a slice of the lives they live daily.

With the help of properties, situations and presentation of outcomes in a visual manner, the marketers can employ video content to promote products. So, hire a media expert or outsource the content making job to a professional video maker; it helps strike the chord and present information through story-telling beautifully.

While choosing stories, following points can be taken into consideration: (Extracted from vidyard.com)

  • Emphasise showing rather than telling the process
  • Try different copies before selecting the final one; the first thought may not be the finest one!
  • Humour is always a sellable quality; so tickling the funny bone can make campaign a success
  • Creativity helps add quality to storytelling

Use branding for far-reaching impact

When you have done such a brilliant job of creating mind-blowing video content, don’t forget to stamp it with your brand logo. Keep brand personality in mind while creating logo, taglines, etc. and display them at appropriate places while doing online video streaming.

It is how you can leverage the goodness of videos and make ad or promotional copies that can help create an indelible brand image in consumers’ minds.

Summing up

The video content has eased the marketers’ lives by offering them the tool that speaks marvellously to consumers. Employ the ways mentioned above to make the best use of a live streaming platform and give marketing campaigns the incomparable boost. Once done with intelligence and creativity, your campaign will be the best thing that you can do to push the envelope in terms of results.