Shopping online can often get boring. You visit a good store, and then what? Finding something great from a vast inventory is tiresome. It is important that a store visitor stays engaged and explore more products. One way to do this is to guide them using well-placed product recommendations.
In this guide, we’ll delve into some of the top product recommendation plugins. These tools are guaranteed to boost your WooCommerce store’s average order value while enhancing your customers’ overall experience.
What are Product Recommendations?
Product recommendations are a key strategy in eCommerce, where relevant products are suggested to customers based on their browsing history and purchase behavior. The aim here is to help them find what they like or even encourage them to make larger purchases.
How do Product Recommendations benefit the store owner?
If executed properly, product recommendations can be incredibly beneficial for store owners.
- Streamlines product discovery
- Increased engagement and conversions
- Builds trust and credibility
- Manage out-of-stock scenarios
Now, let’s look at the top product recommendation plugins for your WooCommerce store.
Top 6 Product Recommendations Plugins for WooCommerce
1. WooCommerce Product Recommendations
The WooCommerce Product Recommendations plugin from WebToffee is a must-have in your WooCommerce toolkit. It provides merchants with a plethora of features that can unlock great potential for their stores.
You can build different types of product recommendation campaigns, such as ‘Frequently Bought Together,’ ‘Recently Viewed,’ ‘New Arrivals,’ and more. The placement options offered let you place the appropriate recommendations in the right areas, be it a shop page, product page, or checkout page.
Moreover, if you want to build your own campaign, there is also a provision to create custom recommendations. With this feature, store owners can decide on what to recommend, making it more effective when designing personalized recommendations.
Features
- Build advanced product recommendations using predesigned templates
- Create custom recommendations
- Target specific products, categories, or attributes with advanced filters
- Customize the look and feel of your recommendations
- Showcase products in slider or grid format
- Various sorting options
- Supports multiple product types
Pricing: The paid plan starts at $89 a year.
2. Recommendation Engine
If you want to offer your customers recommendations akin to popular brands like Netflix and Amazon, then this plugin is the best fit for you. This tool isn’t as extensive as the above plugin but is nevertheless a worthy alternative in the realm of product recommendations.
The plugin looks into view history, purchase history, and products that are frequently bought together and automatically generates product suggestions based on them.
Features
- Craft relevant product suggestions based on user preferences
- Allows for recommendation widgets
Pricing: The Recommendation Engine is offered at $79.
3. Frequently Bought Together for WooCommerce
Recommending product bundles is a great way to increase average order value. In this regard, the Frequently Bought Together plugin by WebToffee does a tremendous job. Offering discounts on product bundles not only incentivizes larger purchases but also helps in the discovery of complementary products, thus helping cross-selling opportunities.
In addition, customers are more inclined to trust recommendations that are endorsed by fellow shoppers.
Features
- Automatically identifies and displays products frequently bought together
- Eliminates the need for manual configuration
- Offers relevant product recommendations
- Create custom FBT campaigns targeting specific product bundles
- Customize widget title, text, and price fields
- Hide out-of-stock items from being displayed
Pricing: The premium plan starts at $59 a year.
4. Related Products for WooCommerce
The Related Products for WooCommerce plugin from WebTofee facilitates product discovery and boosts sales. The plugin looks for products with similar categories, attributes, tags, and other specifications to capture the attention of customers and influence their purchase decisions.
It provides various customization options and custom recommendation features that are not provided by WooCommerce by default.
Features
- Customize the Related Products to be displayed
- Disable the default WooCommerce Related Products feature
- Configure store-wide Related Products
- Option to exclude categories or out-of-stock items
Pricing: The plugin is completely free.
5. Products of the Day
Store owners looking to promote their products daily can now showcase selected items to customers through a handy widget. By highlighting specific products each day, you can create a sense of urgency encouraging customers to make faster purchases.
The Product of the Day plugin comes with customization features ensuring that promotions are not only visually appealing but also placed to get maximum impact.
Features
- Easily promote specific products on each day of the week
- Set the maximum number of products to be displayed
- Choose to show image thumbnails
- Option to ‘Add-to-Cart’ links directly to the widgets
Pricing: The paid plan of starts at $49 a year.
6. Product Recommendations
The Product Recommendations plugin from WooCommerce is yet another powerful tool to enhance your store’s performance with smart upsells and cross-sells. It also allows you to place recommendations throughout the website to enhance customer engagement.
You can craft your own rules with its custom recommendation engine utilizing filters, amplifiers, and visibility conditions to match user preferences.
Features
- Utilize advanced algorithms to offer personalized recommendations
- Craft rule-based recommendations
- Adapts to recent trends and provides context-aware recommendations
- Sort products based on popularity, rating, creation date, and more
Pricing: This premium plugin is available at $99 a year.
Factors to Consider When Recommending Products
In order to enhance your product recommendations, a few factors need to be considered. They are:
- Knowing your Customers: The best recommendations come from really understanding your target market. Paying attention to their feedback can help you suggest products they will love.
- Build Trust: People buy from the brands they trust. Showcase genuine customer reviews, user-generated content, and detailed product information.
- Personalize: Not all customers are created equal. Tailor your recommendations to different audiences, offering suggestions that resonate with their specific needs.
- Highlight the benefits: Help people understand ‘what’s in it for them.’ In other words, communicating the benefits of your suggestions can persuade them.
Conclusion
Once a visitor enters your store, how long they stay and how much they spend depend on what you offer and how you offer it. The product recommendation strategy takes care of the latter part of this equation. Well-placed recommendations can guide customers and help them make faster decisions.
From streamlining product discovery to preventing customers from feeling frustrated due to out-of-stock items, the above product recommendation plugins can supercharge your WooCommerce store and boost sales.
With good products and the right plugins in your toolkit, you too can ensure better customer engagement and see your sales skyrocket.
